About
I’m a Principal Product Designer with over 12 years of experience designing digital products and scalable design systems for tech companies.
I’ve worked with startups, scaleups, and global brands on cross-platform products across healthcare, education, e-commerce, and entertainment. Products and features I’ve designed have been, and still are used by millions of people worldwide.
In recent years, I’ve specialized in design system consulting for product teams, building scalable systems and improving adoption through team training, supporting, and coaching. I believe systems should support creativity, not limit it, and that many design systems today are too complex, too abstract, and too code-driven to be useful for designers.
Mission
Design Systems for Designers
Over the years, I’ve worked on mobile apps, web platforms, and full-scale design systems for companies big and small.
In recent years, I’ve become increasingly focused on design systems, and alongside my passion for education, I see my mission as making design systems more designer-friendly.
Many of the products and systems I’ve worked on reflect this mission in action.