Hello!

I'm Asaf, a freelance product designer. I cover all stages of digital product design, from a rough idea to a market-ready product.

In the last couple years, I've put my focus on design systems, a subject I'm deeply passionate about, and am currently applying this expertise at SoundCloud.

Before this, my experience spanned a diverse range of companies—from innovative startups to established industry leaders.

I've crafted products and features across multiple platforms and sectors, including e-commerce, healthcare, entertainment, and education.

Companies I worked with

Companies I worked with

Companies I worked with

Work

While some projects may appear older and perhaps even outdated in terms of design trends, they hold a special value to me and played a big role in my journey. Each piece tells a story of growth, challenges, and the joy of creating.
More recent projects will be added soon.
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