I'm Asaf, a freelance product designer. I cover all stages of digital product design, from a rough idea to a market-ready product.

In the last couple years, I've put my focus on design systems, a subject I'm deeply passionate about, and am currently applying this expertise at SoundCloud.

Before this, my experience spanned a diverse range of companies—from innovative startups to established industry leaders.

I've crafted products and features across multiple platforms and sectors, including e-commerce, healthcare, entertainment, and education.