Dubsmash
Role
Lead Product Designer
Period
2016-2017
Platforms
iOS, Android

Dubsmash is a popular video creation & messaging platform for iOS and Android

Since it was launched in Nov 2014, it got over 180m downloads and was rated #1 free app on both app store and play store in numerous countries.

Streamline User Journeys and Core Flows

ios_designsios_designs

Design System Development

By designing recyclable components, based on the Atomic Design methodology, we could achieve a consistent platform while reducing development overhead.

Concepts and Features Development

Experimented with different approaches and designs in order to validate a variety of hypotheses.

An example of a proof of concept for Android. The design is optmised for usability and minimum friction, in order to improve validation process.

iMessage extension

Created an extension to utilize in a different way Dubsmash's massive sounds library.